Dead to Self" Collection The First Step in the Ascent Before you rise, you must die. The Dead to Self collection marks the beginning of the Ascent — the moment a person lays down their own will, desires, and pride in full surrender to the call of Christ. This isn’t about perfection. It’s about sacrifice. It’s about choosing the narrow road and going to war with the flesh so the spirit can rise. Inspired by the words of Jesus in Matthew 16:24 — “If anyone wants to follow after me, let him deny himself, take up his cross, and follow me” — this collection is a call to action for believers who understand: the true fight begins when we finally let go. In this Kingdom, the real warriors are the ones who die to self — and live for Him. Grit-first designs symbolizing surrender and sacrifice Built for fighters, leaders, and disciples who refuse to coast in comfort The foundation of the Kingdom Fighters journey: Dead to Self → Chosen → Risen → Ascended Kill the flesh. Embrace the cross. Begin your Ascent.