THE ASCENT MOVEMENT
Born in the heart of Detroit, Ascent was forged in a city known for its grit, resilience, and rise from the ashes. Just like the people who built this city, our brand exists for those who fight through struggle and never back down from the Path that God has for us.
Ascent is more than apparel — it’s a movement of believers choosing the narrow road, dying to self, and chasing God’s call with everything they have. We exist for the ones who train their body, renew their mind, and refuse to stay where they are.
At Ascent, we believe the path of ascent is righteous — not because it’s easy, but because it’s aligned with God’s calling. It’s the road less traveled: one of discipline, sacrifice, and daily surrender.
We don’t climb for fame or comfort — we press on for a higher purpose. Each step upward is an act of obedience. Each rep, each fight, each choice to rise — it’s all part of the righteous pursuit of Christ.
PARTNERING WITH ATHLETES | FUELING A MISSION
We’re on a mission to spread the Gospel through a mix of original and co-branded apparel, designed and worn by warriors for Christ — from fighters and athletes to everyday grinders.
Our Kingdom Fighter line highlights real athletes who embody the Ascent lifestyle: discipline, sacrifice, and faith. Every collaboration is a statement — not just of physical strength, but of spiritual conviction. When you wear Ascent, you carry the message of Christ into the world.
BUILDING A REAL COMMUNITY
Ascent is built on connection — not just commerce. We don’t just sell shirts; we build brotherhoods and sisterhoods. From training sessions to prayer circles, local gyms to pop-ups, we foster spaces where faith and grit collide.
We empower believers to walk together, train together, and lift each other higher. Through our content, athlete partnerships, and events, we’re creating a culture of kingdom-minded strength
REACHING BACK | GROUNDED IN GOD
We don’t rise alone — we reach back. Everything we do is rooted in the Word of God and rooted in outreach.
A portion of every drop goes toward community initiatives that support the broken, the lost, and the overlooked. Whether it’s through giving, mentorship, or street-level impact, we stay connected to the city that raised us — because Detroit isn’t just where we started. It’s where God placed us.